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Media skills - How to write an effective press release
Tuesday, September 6, 2011 from 9:00 AM to 1:00 PM (BST)
Making News & Hitting Headlines
It’s true what they say: publicity is the essential oxygen of survival these days. This intensive half-day workshop will equip you with basic media skills to help you publicise your research, business or events, and focusing on the central technique of how to write an effective press release. By the end of the session, you will have drafted a press release, and even sketched out your media campaign!
This workshop is a useful preparation for our next radio interview training session on September 27th. It is open to all, but particularly suited to people working in science and technology, where complex topics are often involved
You will learn about How To:
- Identify what makes ‘News’
- Find out how to hit the headlines
- Write a successful press release . . . one that isn’t instantly binned!
- Contact journalists
- Develop good media relations
HOW: To get the most out of the day, it helps if participants have something to publicise, whether an event, or research finding. The workshop includes practical exercises, and the result is an enjoyable and productive learning experience.
FOR: Anyone wanting or needing to deal with the media. Anyone who wants to encourage the media to cover their work.
NUMBERS LIMITED TO TEN to ensure individual attention and feedback on the day.
COST: €125 per person; €100 for Early Bird bookings made before August 19th 2011. Includes tea/coffee, and handouts.